Kokuyo Camlin Limited has coloured the imagination of thousands of children in India and painted the dreams of the country's youth by contributing to the growth of art, artists, art appreciation and art education.
Being pioneers in the manufacturing of world class art materials at affordable prices, the Camel art range has grown into a vast treasure house spanning quality paints and accessories for artists to canvas and school art material.
Kokuyo Camlin products have been awarded the coveted certificate of non-toxicity from the Art & Creative Materials Institute Inc. (ACMI) Boston, USA and also the European standards certificate. It means that our products adhere to the highest quality standards and have passed the most stringent toxicity and safety parameters.
Generations have grown up with Kokuyo Camlin and the company has continued to contribute towards bringing out the 'hidden artist' in children, as well as recognizing and appreciating talent in budding and established artists.
Launched in 1998, the Camel Art Foundation aims to celebrate and sustain the key role that art plays in the enrichment of our lives. This philanthropic wing of Kokuyo Camlin Limited, set up to promote and spread the language of art, has spearheaded a spectrum of activities and promotion programs.
The CAF Contest has won a place of prestige and trust in the art world over the last 18 years of its existence. This online national level contest invites participation from students and professionals above 18 years. Participation is free and covers four mediums – Oil, Acrylic, Water and Drawing & Pastels.
Shortlisting and selection is based on photographs and actual paintings by a four member national jury.
Four Professional and 12 Student national cash awards are given each year.
For the current year, 2016, the National Prize Distribution and Exhibition will be held at the Jehangir Art Gallery, Mumbai, in January, 2017.
Six to Eight candidates from the 16 national winners are chosen based on their portfolio and interview rounds as the Grand Finale winners and the prize is an all expenses paid trip to visit art galleries and museums in Europe.
An online catalogue of prize winning and exhibited entries will be launched. The Camel Art Foundation will not keep any commission from the sale and the complete amount will be handed over to the artist.
Besides the annual contest, Fine Art Shows were conducted in art institutes across the country which displayed the vast range of Camel art products and explained their usage by way of demonstrations, try me’s, contests and sampling.
Aide was also proffered by way of infrastructure or support during annual festivals/ competitions of Fine Art Institutes/ associations all across the country.
The Camel Art Foundation will continue to evolve and encompass not only young and unrecognized talent but also patrons and professionals in the art arena, truly painting India’s tomorrow.